In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
Interview with Hershel Reese and Web 2.0 [37:12m]:
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Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing
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They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!
I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.
You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.
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Search Engine Strategies — Chicago, IL
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner
Filed under: Business Blogging RSS Marketing Seminars SEO
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- A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
- Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
- A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
- indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
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Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Association’s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.
In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.
Spencer closes with 5 insider-tips for making the most of a blog.
Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.
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eComXpo — online
Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.
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DMA Annual Conference 06 — San Francisco
This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.
Learning Points:
- Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
- Discover proven strategies for using your blog to reach the media and gain competitive advantage
- Master top tips for optimizing your blog so that it improves your search engine marketing
Panelists:
- Lee Odden, CEO, TopRank Online Marketing
- Stephan Spencer, Founder and President, Netconcepts
- Dr. Amanda Watlington, Owner, Searching For Profit
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Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.
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Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.
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